TheC gets another look


Posted on: March 31, 2019

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This time I hope the press who cover new media will ask serious questions instead of echoing the hype. I will write more about it myself, I assume. I've been working on my move to the country for the last 24 hours so I've only had time to tweet about this.

In this post I'll link to the tweets and to the posts I wrote during the maximum hype over The Correspondent. I didn't care where their office was. I did object to them claiming to be revolutionary, because I didn't see any evidence of that. I come from the tech industry which indulged in this kind of hype many many times, and fortunes were made, a lot more than $2.7 million, over less than what The Correspondent had. I had high hopes for them, and in the end when I saw the plan I saw that they either didn't understand, or they punted and decided to do something pretty normal, but to hype it as if it were remarkable.

Anyway, here are some of today's on-topic tweets

  • 1:28AM: It wasn't a movement.
  • 8:21AM: I asked tough questions.
  • 12:19PM: It's not a PR disaster, it's worse.
  • 12:32PM: The baby squirrel pitch.

And some of the previous posts

Finally just so you know where I'm coming from

  • Last summer I wrote a piece entitled How journalism is like the Mets. Especially appropriate since today is opening day, and the Mets won, with hits by a former Yankee if you can believe that.
  • Journalism has yet to win the World Series in the new world. The people who write about journalism today don't have a feel for what's possible. They're roaming around in the dark looking for inspiration, but they don't seem to know what questions to ask.
  • The Correspondent was a softball. Easy to figure out. Yet they all took the easy way out and just repurposed the hype. I believe they believed it. But they have to toughen up if they want to make it to the championship series.

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